ScottHallett.com

Could this be the greatest thing ever?

At first I didn’t see it.  But after a quick clarification in the terminology and description, I am now blown away…

I am not one for cash gifting operations, but you don’t have to get involved in cash gifting to take advantage of a 1-up / 1up / 1 up  pay plan – there are many sites that use payment processors to do the lifting for you – and its not a “gift”, they will provide you with a slew of products…  Mainly just stuff you can get online for free, but it helps with the legalities

Here’s how it works:

You, I will call you “Joe”, decide you want to join a “1up payplan”.   So, you find one you like and drop your one-time fee, lets say its $125.00 - $100 goes to the guy who recruited / invited you – and $25 goes to the house as an administrative fee. (how nice for them).

Now, you are in the system…  No more payments from you ever…  (it’s a one-time deal)

You are not qualified to start receiving money yet – because there is one more thing you have to do.

The first person you invite or recruit into the system is your “qualifier” – and you have to send him up to your sponsor – hence the “1 up”.

So that first person you recruited – let’s call her Beth.

Well, you will never see or hear from Beth again – she was sent up to your recruiter / sponsor, we will call him Bob.

So, Bob got a free person underneath you.

Now, at this point – you are ready to start earning money on the new people you recruit.

So, the next person you invite – lets call him Mike – he pays $125 to get in – and you get $100 immediately!  ($25 went to the house).  No money (or downline members) goes to your sponsor Bob anymore…  You never have to deal with him again.

But, here is where it gets interesting…

When Mike finds his first person (lets cal her Sally), he send that person up to you…  Not just the $100 profit from the sale, but the whole person gets added to your immediate downline!!!!

Now, Mike is out of the picture – he has earned for his freedom (by sending you someone to take his place), and he can start earning his direct keep.

But lets go back to Sally (who mike sent to you as a 1-up qualifier) – since she is brand new, she has to become qualified.  So, when she finds her first – she also send her first up to you – we will call him Rick.  You know have Mike, Sally and Rick on your first line.

Sally is now free (because she sent her first 1-up qualifier – Rick).

Now, in order for Rick to qualify – he has to find his first and give him to you.

He finds Jane, and passes her up to you.

He is now free to start his own, but here is how your frontline looked - all from finding “Mike”

Mike -> Sally -> Rick -> Jane

All from finding just Mike - each time they leave, each has to “Qualify” by sending their first to you…

Remember, you only originally found Mike – but you now have Sally, Rick and Jane as well.

In order for Jane to breakaway – she has to qualify as well – so she will find her first – lets call her Pam.

Pam is now under you, looking to qualify…

You get the picture…

Once it sunk in, just how powerful a 1-up is, it blew my mind!

No pyramid scheme here!  And as long as you provide worthy material for the products you deliver – then you are in the clear…

I will come back to this post to clean it up a bit and perhaps add some “visual aids” to help make it clearer.

My confusion was that I thought that you only pass up the profit – so that you could really only make $200 on each person (his, and the profit from his qualifying sale).

But once I realized that they send up the whole person to your immediate downline – and they in turn had to do the same thing – I saw just how it can go on to inifinity!

But it doesnt stop there – you will keep doing your part as an internet marketer and building powerlines – with each one bringing in new qualifiers…

This is way cool and VERY exciting – and I now have the *bug* to share this remarkable (shall I say revolutionary) payplan with everyone!

Good Luck – and take care…

No one can make you serve customers well.

That’s because great service is a choice.

Harvey Mackay, tells a wonderful story about a cab driver that proved this point.

He was waiting in line for a ride at the airport. When a cab pulled up, the first thing Harvey noticed was that the taxi was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the cab driver jumped out and rounded the car to open the back passenger door for Harvey .

He handed my friend a laminated card and said: ‘I’m Wally, your driver.. While I’m loading your bags in the trunk I’d like you to read my mission statement.’

Taken aback, Harvey read the card.

It said: Wally’s Mission Statement:
To get my customers to their destination in the quickest, safest and cheapest way possible in a friendly environment.

This blew Harvey away. Especially when he noticed that the inside of the cab matched the outside. Spotlessly clean!

As he slid behind the wheel, Wally said, ‘Would you like a cup of coffee? I have a thermos of regular and one of decaf.’

My friend said jokingly, ‘No, I’d prefer a soft drink.’

Wally smiled and said, ‘No problem. I have a cooler up front with regular and Diet Coke, water and orange juice.’

Almost stuttering, Harvey said, ‘I’ll take a Diet Coke.’

Handing him his drink, Wally said, ‘If you’d like something to read, I have The Wall Street Journal, Time, Sports Illustrated and USA Today.’

As they were pulling away, Wally handed my friend another laminated card,  ‘These are the stations I get and the music they play, if you’d like to listen to the radio.’

And as if that weren’t enough, Wally told Harvey that he had the air conditioning on and asked if the temperature was comfortable for him.

Then he advised Harvey of the best route to his destination for that time of day. He also let him know that he’d be happy to chat and tell him about some of the sights or, if Harvey preferred, to leave him with his own thoughts.

‘Tell me, Wally,’ my amazed friend asked the driver, ‘have you always served customers like this?’

Wally smiled into the rear view mirror. ‘No, not always. In fact, it’s only been in the last two years. My first five years driving, I spent most of my time complaining like all the rest of the cabbies do. Then I heard on the radio one day that if you get up in the morning expecting to have a bad day, you’ll rarely disappoint yourself. He said, ‘Stop complaining!  Differentiate yourself from your competition. Don’t be a duck. Be an eagle. Ducks quack and complain. Eagles soar above the crowd.”

That hit me right between the eyes,’ said Wally. ‘That was really talking about me. I was always quacking and complaining, so I decided to change my attitude and become an eagle. I looked around at the other cabs and their drivers.. The cabs were dirty, the drivers were unfriendly, and the customers were unhappy. So I decided to make some changes. I put in a few at a time. When my customers responded well, I did more.’

‘I take it that has paid off for you,’ Harvey said.

‘It sure has,’ Wally replied. ‘My first year as an eagle, I doubled my income from the previous year. This year I’ll probably quadruple it.

You were lucky to get me today. I don’t sit at cabstands anymore. My customers call me for appointments on my cell phone or leave a message on my answering machine. If I can’t pick them up myself, I get a reliable cabbie friend to do it and I take a piece of the action.’

Wally was phenomenal. He was running a limo service out of a Yellow Cab.  I’ve probably told that story to more than fifty cab drivers over the years, and only two took the idea and ran with it. Whenever I go to their cities, I give them a call. The rest of the drivers quacked like ducks and told me all the reasons they couldn’t do any of what I was suggesting.

Wally the Cab Driver made a different choice. He decided to stop quacking like ducks and start soaring like eagles..

How about us?

Leverage.

It’s a word I learned from Robert G. Allen

Basically, it means your ability to move a lot – or make a lot happen with little effort.

It’s crucial to understand how leverage works in business, and just how important it is.

Example:

If you have a mailing list of 5 people, then you have no leverage.
If you have a mailing list of 25,000 people, then you have leverage.
If you have a mailing list of 125,000 people, then you have MASSIVE leverage.

Here’s another example:

If you have a website that generates 5 hits a months, you have no leverage.
If you have a website that generates 25,000 hits a months, then you have leverage.
If you have a website that generates 125,000 hits a months, then you have MASSIVE leverage.

If those 125,000 people are targeted to what you sell and are ready to pay $$$, well - you know…

You see where I am going with this?

Now, obviously money is the best form of leverage, but I didn’t want to come out with that one first.

If you have $100,000 in cold hard cash lying around, you have some serious leverage.  And its universal leverage – you can do just about anything with it.  You can invest it immediately and see immediate returns from it.  This is why they say the rich get richer.  And it is why the rich who get richer do so at an exponential level.

But these are not the only types of leverage.  You may not have a list of people you can take advantage of.

Instead you may have a Rolodex full of rain-makers who love you and are willing to help you out.

Or you may just have one person who has a lot of leverage that can help you out.  If you have the ability to work with someone else who has leverage – then you ultimately have the same leverage.  Here is an example.  Suppose you have an uncle that has a storefront that gets about 3000 people a day.  If he allows you to promote your product or service in that storefront for free – or for a significantly smaller commission than he would normally charge, then you are set!

Are you starting to see how all of this works?

Two things for you to think about:

1. Think of all the types of leverage that there is out there in the business world, and how they can be applied.
2. Think of ways that you can start to harness leverage so that when you need to apply it – you will have it.

One great business idea and the leverage to get the traction it needs to move - then that may be all you need to make it.

If you start now, maybe in a year or two it will be the difference between success and failure in your entrepreneurial endeavor.

Always be thinking about these two things.

The best forms of leverage may take a long time to build – so even if you don’t have a product or service, start building your leverage now.

This is why entrepreneurs network.

This is why people do joint ventures.

Start building your leverage now!

And remember – even if you don’t have a product, you always need to be building the brand of “You”!

Ciao,
- Scott

One of the biggest things you see people doing in the home business arena is trying to get in the face of the people they are trying ot pawn their wares off to…

A better approach for all involved:

Put yourself out there in a way that “those who are looking for what you have to offer” will find you.

Zero strain on all

More to come…

What is the first thing you need to learn?

It is the difference between income that is earned the old fashion way, and income obtained the passive way.

When I was younger, I was told (and believed) the best thing I could do was to learn a skill – like fixing a computer or preparing a tax statement – the kind of skill that can get you a job, a job where you can apply that skill to earn a wage.

I did that and it has taken care of me.  So all in all it was sound advice.  But there is a better way to make money that I have learned from the direct experience of being in the rat race.

The problem is that in order to receive money, even if it is $100 and hour, you will have to trade a unit of work for it – and you will eventually run out of hours in the day that you can trade.  Additionally any wage worth working for may take a significant part of a lifetime to obtain the education, skills and experience to make.

And even then, in order to make more money, you need to either increase your wage or work more hours.

Ultimately you will work yourself out of free time and end up trading all that you really have to give.

And what is it you are really giving up?  It is time – which is a non-renewable resource.  We only have a set number of hours on this planet, and for most people it is spent either working or sleeping.

As you get older, it becomes very apparent why one would want to break out of this cycle.

Savvy entrepreneurs know that the way out is not by working for a wage, but rather creating an investment vehicle that works for them while they are lounging on the beach in Hawaii.

Of course, it is easier said than done and can take a long time to be successful (if you are successful at all).

But don’t let this deter you, at any point in your life.

If you could go back to school and learn to invest wisely or create some investment vehicle -or- learn a trade, like plumbing or fixing a computer that required you to use that skill set to earn money, what would you rather do?

Well that good thing is that you don’t have to go back to school – you can start now and you can even capitalize on whatever skills you have learned along the way to create some type of intellectual property to earn you passive income.

From this point forward think about the different ways that passive income is obtained, and what skills are required that will allow you to create and/or invest in those vehicles that will provide regular returns on one-time investment.

What’s your magic number?  What would you need to earn in order quit your job?

Well, the first step is to decide that it is possible for you (or anyone, at any age or any skill set) to take the first step and learn what is possible.  And if it helps, start small.

Who knows, maybe 3- 6 months from now, you might just have little operation bringing in an exta $500 a month – would it be worth the initial investment in “YOU” in regards to learning?

Only you can answer that, but it is the start.

More on this to come…

So, to sum up this very first rule of entrepreneurship:

• Earned income:  Wage based or salaried work.
• Passive income:  Income received on a continual basis without having to work directly for it.

Quick note:  There is actually a difference between residual and passive income, but for the sake of this post, what I am referring to is income received on a (semi-)regular basis without being directly involved in each transaction.