ScottHallett.com

Could this be the greatest thing ever?

At first I didn’t see it.  But after a quick clarification in the terminology and description, I am now blown away…

I am not one for cash gifting operations, but you don’t have to get involved in cash gifting to take advantage of a 1-up / 1up / 1 up  pay plan – there are many sites that use payment processors to do the lifting for you – and its not a “gift”, they will provide you with a slew of products…  Mainly just stuff you can get online for free, but it helps with the legalities

Here’s how it works:

You, I will call you “Joe”, decide you want to join a “1up payplan”.   So, you find one you like and drop your one-time fee, lets say its $125.00 - $100 goes to the guy who recruited / invited you – and $25 goes to the house as an administrative fee. (how nice for them).

Now, you are in the system…  No more payments from you ever…  (it’s a one-time deal)

You are not qualified to start receiving money yet – because there is one more thing you have to do.

The first person you invite or recruit into the system is your “qualifier” – and you have to send him up to your sponsor – hence the “1 up”.

So that first person you recruited – let’s call her Beth.

Well, you will never see or hear from Beth again – she was sent up to your recruiter / sponsor, we will call him Bob.

So, Bob got a free person underneath you.

Now, at this point – you are ready to start earning money on the new people you recruit.

So, the next person you invite – lets call him Mike – he pays $125 to get in – and you get $100 immediately!  ($25 went to the house).  No money (or downline members) goes to your sponsor Bob anymore…  You never have to deal with him again.

But, here is where it gets interesting…

When Mike finds his first person (lets cal her Sally), he send that person up to you…  Not just the $100 profit from the sale, but the whole person gets added to your immediate downline!!!!

Now, Mike is out of the picture – he has earned for his freedom (by sending you someone to take his place), and he can start earning his direct keep.

But lets go back to Sally (who mike sent to you as a 1-up qualifier) – since she is brand new, she has to become qualified.  So, when she finds her first – she also send her first up to you – we will call him Rick.  You know have Mike, Sally and Rick on your first line.

Sally is now free (because she sent her first 1-up qualifier – Rick).

Now, in order for Rick to qualify – he has to find his first and give him to you.

He finds Jane, and passes her up to you.

He is now free to start his own, but here is how your frontline looked - all from finding “Mike”

Mike -> Sally -> Rick -> Jane

All from finding just Mike - each time they leave, each has to “Qualify” by sending their first to you…

Remember, you only originally found Mike – but you now have Sally, Rick and Jane as well.

In order for Jane to breakaway – she has to qualify as well – so she will find her first – lets call her Pam.

Pam is now under you, looking to qualify…

You get the picture…

Once it sunk in, just how powerful a 1-up is, it blew my mind!

No pyramid scheme here!  And as long as you provide worthy material for the products you deliver – then you are in the clear…

I will come back to this post to clean it up a bit and perhaps add some “visual aids” to help make it clearer.

My confusion was that I thought that you only pass up the profit – so that you could really only make $200 on each person (his, and the profit from his qualifying sale).

But once I realized that they send up the whole person to your immediate downline – and they in turn had to do the same thing – I saw just how it can go on to inifinity!

But it doesnt stop there – you will keep doing your part as an internet marketer and building powerlines – with each one bringing in new qualifiers…

This is way cool and VERY exciting – and I now have the *bug* to share this remarkable (shall I say revolutionary) payplan with everyone!

Good Luck – and take care…

So, in other posts I talked about not compromising creativity and quality when writing your articles or blog posts.  But SEO does have to factor in a bit.

Suppose you are writing about the best tasting corn dog ever.

You could title your article “A Chance Encounter at the Texas State Fair”.  This might be a great article or post that your reader will totally enjoy - but what kind of results will that get you in terms of search results.

Even if it’s the best article, if no one can find it, will it matter?

The bottom line, as far as SEO is concerned, is that the keywords that people use in their search requests matter and Google will do its part to deliver what it thinks are the best results of that search.

If you want to write about the best tasting corn dog, you might do well to title your article or post “The Best Tasting Corndog Ever”

If you want your article or post to generate targeted traffic in regards to this search phrase, then this only makes sense.

You have to get into the minds of the people you are trying to reach by finding out what they are trying to find – and *EXACTLY* how they go about doing it.

It is imperative that you get a good keyword research tool (I can recommend one later) and use that to cross reference what sites Google delivers.

Make this an ongoing part of your overall SEO strategy.

Google is constantly changing the way it does things and just having a keyword dense article is not the best approach anymore.  And I personally believe that for long term positive branding of you, your product or service – you shouldn’t compromise quality just to get search results.

But you have to use your head and approach it in a kind of hybrid approach.

Often times just identifying the problem or solution the end user has or is trying to resolve is probably the best way to craft your article.

The last thing I want you to think about is watching the overall results that your post or article brings.  Tweaking things (especially titles) to see if your results change may do some good as well.  If a single title change brings in more visitors, then you know just how important this aspect of article writing can be.

As an experiment, write an article based solely on who you want to bring in.  After obtaining initial results, change it up and see how your results may change.

This kind of information can completely change your entire marketing initiative for the better.

I hope this helps.

More to come…

So, we all know that you can create some serious traffic from the online video sites such as YouTube, Google Video, Vimeo and Revver.

(If you didnt, now you do)

Unfortunately many people think in terms of quantity not quality.

I think that if people think they can somehow maximize search returns by attempting to cover a multitude of tags and topics - they will get better returns and visits to their site.

I think that doing this, instead of putting out quality content, can ultimately hurt your brand.

Think about this:  Would you rather have one single video with superior qaulity, or a bunch of tastless uncreative videos that cover a multitude of slighly varied topics and tags?

In terms of Virality and positive association with your brand - what would provide better returns in the long run.

I would rather have just one video - and make it professional grade.  Make it something worth sharing, worth bookmarking, worth telling their friends about, worth following the associated link back to your site in order to find out more.

I think this is the better path to long term success and positive branding.

By no means do I suggest making one video.  Rather, make one video at a time and make each one your very best.

Just something to think about.

Become a YouTube Rock Star, not a public access nobody!

One of the biggest things you see people doing in the home business arena is trying to get in the face of the people they are trying ot pawn their wares off to…

A better approach for all involved:

Put yourself out there in a way that “those who are looking for what you have to offer” will find you.

Zero strain on all

More to come…

It’s a losing game.

Well kind of…  Actually SEO is very important, but for this post what I am talking about is compromising the integrity of your content just for Google.

The Internet landscape is a polluted wasteland of millions of people writing content, not for people, but for Google’s search algorithms.

Google constantly changes its algorithms, and trying to keep up with them seems to be a losing battle.  I think the only people who really know what’s going on are the people behind closed doors at Google Labs.

If you are in it for real results over the long haul, here is the simple alternative:

Don’t write for Google’s search algorithms.  Write for people.

Write for the target demographic for which you are trying to reach – in a way those people want to be communicated with.  And deliver content of such quality that your product or service will be rewarded with a loyal following – naturally.

By the way, this is how true viral marketing happens…  Getting others to rave about you, your service or product on *their* terms based solely on their positive experience with you (not for something that was in it for them).

Google has some of the brightest minds working for them and they know best how to deliver quality content to *their* target audience – users of their search engine.

I would say this is Google’s number one objective, and they have the market cornered and are getting better everyday.

Focus on the relationship between you and your customer, and let Google do what it does best.

Those who try to take advantage of the Google machine this way will come and go, but the ones who stay are the ones who build up a brand by providing quality information geared towards the audience they choose to serve.

If you write for your demographic alone, I can’t help but to think you will always be on Google’s good side.

Now, I know the title to this post is called “Forget about SEO”, and I didn’t mean that completely.  As a marketer, you still need to focus on streamlining your content to the subject matter at hand and SEO will always factor into that.

The point is DO NOT write exclusively for Google at the cost of personal service to those you are trying to reach.  Long term success is not just about search results.

Good Luck!

Here is an easy way to get high quality backlinks to your site:

As you know, in the world of Internet Marketing, quality backlinks are extremely important.

One way to get a lot of them is to create a blog theme and share it with the world.

Go to any blog, look at the footer area of any page and you will see something to the effect of:

“Theme by Acme Corp”

This will be a non “no-follow” reference back to the site of the developer.

So create a theme, spend time on it and make it nice and make it worth having!  Find out what makes a quality theme (.css and html compliance, sturdy .css layouts, quality graphics, modularity and the ability to change from an integrated control panel).

All this is easier than you think if you apply some entrepreneurial tactics (which I will go over in another post).

My advice on this: don’t try to mass produce a bunch low quality, crappy and similar themes in a futile hope to put more out there in order to get more back…

It would be better to create one high quality rock star theme that a lot of people would *want* to have and go out of their way to download and install.

Share that theme at WordPress, and if it’s good quality, then others will want to use it.

To constantly improve on it, in the readme.txt of the theme, ask for feedback and bug-reports and let them know you would be happy to add enhancements, fix bugs and make improvements.

This goes back to quality over quantity in order to stand out in a crowd…

You will be successful with this tactic if your goal is to make a quality template that is worth having and having a genuine desire to share your creation with others regardless of whether or not any backlinks will be generated.  This is an example of selfless giving and, if done with the proper intentions, all involved will be rewarded.

Good luck.

This is something that I will do with this site, and write about the process as well as any backlinks I get from it.

Be on the lookout!

Cheers!