Choosing the best title for your blog post
So, in other posts I talked about not compromising creativity and quality when writing your articles or blog posts. But SEO does have to factor in a bit.
Suppose you are writing about the best tasting corn dog ever.
You could title your article “A Chance Encounter at the Texas State Fair”. This might be a great article or post that your reader will totally enjoy - but what kind of results will that get you in terms of search results.
Even if it’s the best article, if no one can find it, will it matter?
The bottom line, as far as SEO is concerned, is that the keywords that people use in their search requests matter and Google will do its part to deliver what it thinks are the best results of that search.
If you want to write about the best tasting corn dog, you might do well to title your article or post “The Best Tasting Corndog Ever”
If you want your article or post to generate targeted traffic in regards to this search phrase, then this only makes sense.
You have to get into the minds of the people you are trying to reach by finding out what they are trying to find – and *EXACTLY* how they go about doing it.
It is imperative that you get a good keyword research tool (I can recommend one later) and use that to cross reference what sites Google delivers.
Make this an ongoing part of your overall SEO strategy.
Google is constantly changing the way it does things and just having a keyword dense article is not the best approach anymore. And I personally believe that for long term positive branding of you, your product or service – you shouldn’t compromise quality just to get search results.
But you have to use your head and approach it in a kind of hybrid approach.
Often times just identifying the problem or solution the end user has or is trying to resolve is probably the best way to craft your article.
The last thing I want you to think about is watching the overall results that your post or article brings. Tweaking things (especially titles) to see if your results change may do some good as well. If a single title change brings in more visitors, then you know just how important this aspect of article writing can be.
As an experiment, write an article based solely on who you want to bring in. After obtaining initial results, change it up and see how your results may change.
This kind of information can completely change your entire marketing initiative for the better.
I hope this helps.
More to come…