Forget about SEO
It’s a losing game.
Well kind of… Actually SEO is very important, but for this post what I am talking about is compromising the integrity of your content just for Google.
The Internet landscape is a polluted wasteland of millions of people writing content, not for people, but for Google’s search algorithms.
Google constantly changes its algorithms, and trying to keep up with them seems to be a losing battle. I think the only people who really know what’s going on are the people behind closed doors at Google Labs.
If you are in it for real results over the long haul, here is the simple alternative:
Don’t write for Google’s search algorithms. Write for people.
Write for the target demographic for which you are trying to reach – in a way those people want to be communicated with. And deliver content of such quality that your product or service will be rewarded with a loyal following – naturally.
By the way, this is how true viral marketing happens… Getting others to rave about you, your service or product on *their* terms based solely on their positive experience with you (not for something that was in it for them).
Google has some of the brightest minds working for them and they know best how to deliver quality content to *their* target audience – users of their search engine.
I would say this is Google’s number one objective, and they have the market cornered and are getting better everyday.
Focus on the relationship between you and your customer, and let Google do what it does best.
Those who try to take advantage of the Google machine this way will come and go, but the ones who stay are the ones who build up a brand by providing quality information geared towards the audience they choose to serve.
If you write for your demographic alone, I can’t help but to think you will always be on Google’s good side.
Now, I know the title to this post is called “Forget about SEO”, and I didn’t mean that completely. As a marketer, you still need to focus on streamlining your content to the subject matter at hand and SEO will always factor into that.
The point is DO NOT write exclusively for Google at the cost of personal service to those you are trying to reach. Long term success is not just about search results. 
Good Luck!